Our Purpose

At Baker, we believe the retail shopping experience should be as comfortable and personalized as it is online. Because E-Commerce companies are able to compete with tools that retailers don't have access to, it is tough for a small business owner today. With expertise in retail, and technology we have created a set of retail-specific tools that allows retailers to engage with customers and build brand loyalty through a personalized shopping experience.

A day in
the life...

Meet our industry
leading team

  • Joel Milton

    CEO, Co-founder

  • David Champion

    CPO, Co-founder

  • Roger Obando

    CTO, Co-founder

  • Geoff Hamm

    COO

  • Carter Davidson

    VP, Sales & CS

  • Sean McCullough

    VP of Engineering

  • Claire Allen

    Territory Manager

  • Jordan Andreasen

    Inside Sales Manager

  • Justin Garner

    Territory Manager

  • Megan King

    Inside Sales Manager

  • Scott Machover

    Territory Manager

  • Mollie McGinnis

    Inside Sales Manager

  • Jared Schrader

    Territory Manager

  • Rico Tarver

    Territory Manager

  • Matthew White

    Inside Sales Manager

  • Eli Sklarin

    Director of Marketing

  • Glenn McElfresh

    Business Development Manager

  • Ryan Ballein

    Manager of Customer Success

  • Sara Brunton

    Customer Success Manager

  • Rachel Darby

    Onboarding Specialist

  • Harrison Gaeng

    Customer Success Manager

  • Matthew LaBelle

    Customer Success Manager

  • Matthew Miller

    Customer Success Manager

  • Caitlin Rabideau

    Customer Success Manager

  • Josh Tarter

    Customer Support Manager

  • Alex Edwards

    Product Manager

  • Julie Goodman

    UI Designer

  • Patrick Hansen

    UI/UX Designer

  • Ryan Meloy

    Web Designer

  • Trey Richardson

    Senior Project Manager

  • Daria Calwell

    Frontend Engineer

  • Trey Metrailer

    Senior Backend Engineer

  • Larry Rubin

    Frontend Engineer

  • Jesse Snyder

    Senior Backend Engineer

  • Jillian Wyrick

    People Operations Manager